WE CREATE A SAFE HAVEN FOR ENTREPRENEURS

We invest in and build companies with the goal of owning them forever. We’ve created an entrepreneurial ‘safe haven’ where business leaders thrive, with permanent equity capital that’s not affected by artificial timelines or investment horizons.

flywheel

The Madison flywheel begins with our mission and culture…which attracts and retains committed talent…who execute 80/20…which allows us to create cash (more cash = more mission) … which we invest right (in our employees, customers, innovation, etc.)…and ultimately this enables us to Build Something Truly Remarkable that will long outlast us.

On The Fly with Larry Gies

Follow Larry as he travels the globe highlighting the best examples of how our Madison teams are “Getting Our Flywheel Spinning.”

Reelcraft

In this special, Halloween edition of On The Fly, Larry visits Reelcraft in Columbia City, IN. Watch to see how Reelcraft’s Front Line Obsession allows it to have a Fanatical Focus on its Customers. Larry even speaks with customers first-hand to understand the importance of Reelcraft reels and builds a reel himself.

TydenBrooks

Tune in to this episode of On The Fly as Larry visits TydenBrooks in Tallapoosa, GA. Learn how TydenBrooks products ensure that surgical tools going to doctors and products that are being transported by sea, air, and ship get to their destination safely. Moreover, TydenBrooks is celebrating its 150th anniversary. Watch to see how the team is getting its flywheel spinning with a front line obsession.

AMKUS

Tune in to this episode of On The Fly as Larry visits AMKUS Rescue Systems in Valparaiso, IN. Learn how AMKUS has applied 80/20 to create more focus and see a demo of the products that first responders use to save lives. The AMKUS culture has created a growing business that delivers squarely on our mission to make the world safer, healthier and more productive.

AFPRO

Watch Larry go through each step of a filter’s life – from development and sales, to the plant floor. See AFPRO’s Fanatical Focus on its Customers with innovative testing and order fulfillment and it’s Front Line Obsession in how it cares for its Front Line in the wake of a global conflict.

Holmatro

Follow Larry as he visits the Holmatro Team in the Netherlands to understand how a focus on Innovation has powered product development in critical rescue tools and the industrial space.

Molecular Products

Check out the newest episode of “On The Fly with Larry Gies” as Larry travels to Louisville, Colorado to meet with the team at Molecular Products. See how Molecular Products keeps their flywheel spinning through a focus on innovation and a front-line obsession. They truly are making the world safer, healthier and more productive.

Therma-Stor

In this episode, Larry travels to Madison, WI to visit Therma-Stor and the MIAQ Innovation Center to learn how the committed talent there is innovating to solve tough customer problems to make the world safer, healthier and more productive.

Task Force Tips

Through storytelling and continued tradition, Larry takes an inside view of Task Force Tips and the origin of “napkin day”. What started as an idea has led to continuous innovation to help find solutions for a safer environment for firefighters and more.

Porex

Larry talks with members of the Porex team, walks us through the Porex Life Science Institute and had a surprise for the team for Employee Appreciation Day.

Seakeeper

Learn how Seakeeper keeps its flywheel spinning by keeping innovation at the forefront and a fanatical focus on the customer at the center of everything they do.

Big Ass Fans

Understand how the passionate team at Big Ass Fans takes a “Fanatical Focus On the Customer” in everything they do.

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Front Line Obsession

Front Line Obsession means we give our front line team members the authority and resources they need to do their job well and to feel valued in their daily pursuits.

We Are Committed to Long-Term Success

We Build

businesses for the future

Focus on Long-Term Success

vs. short-term results

Not Publicly Traded

no quarterly earnings pressure

Not Private Equity

no artificial 3-5 year timelines

Management Team Ownership

incentivized for the long-term

Innovative Solutions

outstanding customer value

Building Something Truly Remarkable

that long outlasts us

Coaching Others

to reach their highest potential